What Really Generates Referrals
So much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more tactical things do indeed produce referrals for the organizations and salespeople that employ them, they are often little more than window dressing when [...]
13 Ways to Network Beyond Facebook and LinkedIn
John Jantsch (Duct Tape Marketing) // Photo by lirontockerBuilding branded profiles, engaging prospects and connecting with potential employees and strategic partners are all powerful ways to tap into Facebook and LinkedIn. But, for the typical small business, there may actually be some equally important social networks you may not be so familiar with. The big [...]
