Tag Archives: Kevin Nunley

Easy PR With Radio

microSome of the easiest PR to get is from radio. Radio stations usually make up more than half of the contacts list in any media guide. There are thousands of stations in the US and Canada looking for interesting, topical, and entertaining guests.

While radio has a huge reach, they get a fraction of the advertising pie–daily newspapers get 80% in most markets. Stations have few staff, yet must come up with local programming around the clock.

News/talk stations and shows are particularly pressed to get guests. Any local talk show host will tell you it’s murder trying to do a show entirely from listener call-ins.

There are two approaches to getting on the air:

* Go the formal route. Call the station, talk with the host or producer, tell why you would be dynamite for their audience. Then show up with your bio and Q&A in hand.

* Or be more informal. Simply call in when you feel you have something worthwhile to add. It’s not unheard of to show up at the studio bearing free food.

I was a radio morning DJ for many years and would praise the gods when someone interesting would call or show up to lighten the load.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Create Your Three Letter Autoresponder Follow-Up

1255320846-iStock_000003370513XSmallA woman told me this week, “Your advertising is wasted if you don?t follow-up on your leads.” Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days.

People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else?s ad. Yours had the good fortune of reaching the customer at just the right time.

You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free (fastfacts.net, getresponse.com, smartbotpro.net) and others who sell up-graded service at low cost.

Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy.

Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features.

Your third sales letter should be scheduled to arrive several days later. Start with “Successful people are busy. I know you probably saw my earlier messages, considered them, but haven?t yet had time to respond.”

Then give them another rundown on your offer. Bring in a fresh angle so it doesn?t seem like they are reading the same letter they saw a few days ago.

More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they?re ready to buy.

Offer Your Own Email Course

One of the most successful marketing techniques I?ve found is offering your own course via autoresponders. I introduced my Make Your Website Sell course (yes, before MYSS came out) and it is still getting gobs of sign-ups every day.

Here is how to create yours:

1. Pick a problem that lots of your customers struggle with. In my business the big stumpers are getting a site that sells, finding a way to handle email, figuring out search engines, and finding low-cost ways to advertise effectively.

A course on any of these is guaranteed to bring lots of interested prospects and customers (and you can bet I?m plugging my ads here and there during the course).

Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or anything else that customers often ask about.

2. If you don?t write or have time to pen your own articles, look for others who have written on the topic. It is perfectly legal to put their ideas in your own words (always proper to give them credit).

You can also quote the article. It is best to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has some valuable information. Include a few paragraphs of what Jane wrote. Be careful not to use so much you give away her entire article and spoil her ability to sell the information.

Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at http://DrNunley.com/. Reach him from his site via email.

Keep Old Customers Coming Back

42-16614137It is always going to be faster, easier, and cheaper to get your existing customers to buy than to lure in new customers.

Give your customers a new reason to buy again. Offer the service or product they have bought before, but this time with an added incentive. You not only design the web site, but also promote it for the first month.

Big discount stores like Kmart and Walmart have discovered the truth in this system. You’ll notice they go wide but not very deep. Instead of selling six different styles of can openers, they sell just one or two types of 60 different kitchen utensils.

Use this same principle to maintain your business’ niche focus while bringing existing customers more and more related products.

Each time you add a new related product to your line, blast out another email to your customer base announcing your addition .

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.