Easy PR With Radio
Some of the easiest PR to get is from radio. Radio stations usually make up more than half of the contacts list in any media guide. There are thousands of stations in the US and Canada looking for interesting, topical, and entertaining guests. While radio has a huge reach, they get a fraction of the [...]
Create Your Three Letter Autoresponder Follow-Up
A woman told me this week, “Your advertising is wasted if you don?t follow-up on your leads.” Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days. People need to see your ad message several times before they buy. Those who buy on the first ad [...]
Keep Old Customers Coming Back
It is always going to be faster, easier, and cheaper to get your existing customers to buy than to lure in new customers. Give your customers a new reason to buy again. Offer the service or product they have bought before, but this time with an added incentive. You not only design the web site, [...]
