Tag Archives: Canada

Secrets To Getting Customer Loyalty

by Adriana Noton

As a business owner or anyone who works with customers, your main goal is to get customer loyalty. You want those customers to keep coming back for more. While many different places are creating cards that gives those who have them incentives to practice this, many of these places have forgotten the old fashioned things that creates this. What are some of those things?

One of those things is just how you interact with customers. Customers want to be heard. They want to know that they have your attention. They want to be able to have a wide variety of ways to get a hold of the people that they are wishing to speak to. Opening that line of communication will ensure that they have what they need to be a customer of yours.

The next thing that will give you this is by taking the time to work with customers and making it seem as though you really want to work with them. All too often people swear off companies because they feel that the person that was helping them if anyone at all helped them was rude to them. Things like answering the phone and not telling a person that you have to take that call or even not greeting them can make it seem as though you don’t want to help them or that you take them seriously.

Something else that will ensure that your customers will keep coming back is that you take into consideration what they are feeling. There are times when they might have thought the price was something else. They might have thought that coupon wasn’t expired. Sometimes, in order to keep clients you have to meet them half way.

Another thing is that you think before you speak. The tone you use and the words you use can be seen as offensive to customers. You want to approach them with a smile and a warm greeting. This makes them feel as though hey I’m welcome here. That is something that makes a person feel very nice. How could you pass this up.

There are other things as well. One of those other things is that you work with deadlines. If you set a date or tell them that something will be done by a certain date, then you keep your word. All too often now days, people don’t pay any attention to this. When you tell a customer something like this you are basically making a promise or a contract in one way or another. They trust your word and therefore, they expect it to be done.

Last of all, when it comes to good customer service, you should make sure that you own up to things. If you make a mistake, fix it. If they can’t find what they are looking for, try making it up to them. Go that extra mile. When you do, it might give you a happy customer.

These are all things that you can do to make sure that customers keep coming back. It’s the things like this that keep customers thinking that they do come first like a customer should. So, if you aren’t practicing these, then you might have so many loyal fans. It’s time to get back to what really matters.

About the Author

We have Canada’s foremost retail marketing program. With our loyalty cards we have proven customer loyalty with wonderful rewards.

Easy PR With Radio

microSome of the easiest PR to get is from radio. Radio stations usually make up more than half of the contacts list in any media guide. There are thousands of stations in the US and Canada looking for interesting, topical, and entertaining guests.

While radio has a huge reach, they get a fraction of the advertising pie–daily newspapers get 80% in most markets. Stations have few staff, yet must come up with local programming around the clock.

News/talk stations and shows are particularly pressed to get guests. Any local talk show host will tell you it’s murder trying to do a show entirely from listener call-ins.

There are two approaches to getting on the air:

* Go the formal route. Call the station, talk with the host or producer, tell why you would be dynamite for their audience. Then show up with your bio and Q&A in hand.

* Or be more informal. Simply call in when you feel you have something worthwhile to add. It’s not unheard of to show up at the studio bearing free food.

I was a radio morning DJ for many years and would praise the gods when someone interesting would call or show up to lighten the load.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.