Mobile Marketing Fantasy Vs. Reality
Author: Rachel Lieberman
Those who doubt that mobile marketing hasn’t made headway might want to go amp themselves.
Among the brands that ponied up millions for a piece of the Super Bowl this year was PepsiCo beverage Amp Energy. While its 15-second TV spots didn’t venture far from the proven realms of Big Game locker-room humor—one featured [...]
Information is the Present; Connection is the Future
“What consumers are primarily interested in today are not features, but relationships.”
— Harry Beckwith, Selling the Invisible
Photo by Mzelle BiscotteHow many times already today has someone tried to sell you something? The ads come in by email, snail mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call you, and [...]
Local Marketing Tips and Tricks
Author: Lou Bortone
For entrepreneurs, “going local” is an important aspect of your marketing. For many small businesses all marketing is local marketing.
The three keys to community marketing are as follows:
1. Get local: target your marketing efforts down to the neighborhood level
2. Get involved: participate in the community to generate visibility and good will
3. Get [...]
