10 Reasons Why People Don’t Buy From You
by William Street 1. You don’t make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won’t sell their e-mail address and all their information will be kept confidential. 2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The [...]
Mobile Marketing Fantasy Vs. Reality
Author: Rachel Lieberman Those who doubt that mobile marketing hasn’t made headway might want to go amp themselves. Among the brands that ponied up millions for a piece of the Super Bowl this year was PepsiCo beverage Amp Energy. While its 15-second TV spots didn’t venture far from the proven realms of Big Game locker-room [...]
Information is the Present; Connection is the Future
“What consumers are primarily interested in today are not features, but relationships.” — Harry Beckwith, Selling the Invisible Photo by Mzelle BiscotteHow many times already today has someone tried to sell you something? The ads come in by email, snail mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call [...]
