Tag Archives: target audience

Marketing and Public Relations Is The Key

by Deepika Saluja

Difference between marketing and public relations is extremely fine. The former is a broader concept and refers to making your product known through various mediums. And the latter is a small part and looks at maintaining the relationship that the consumer has created with the brand post marketing. Public relations has emerged to be a very import element of marketing as consumers now need to know their brand well, feel confident about it and trust the manufacturers. While marketing helps a brand create goodwill, public relation works as support system in maintaining that goodwill.

Online advertisements are often considered to be disruptive and annoying. With pop ups to flashy displays online advertisements have not laid impressive effects on brand users. It will be unfair to state that all online advertisements have not set effectiveness. There has been interesting work by brands in India. From teaser campaigns to utilisation of search engines for brand navigation, brands in India have tired their hand on everything. Though we have brands still replicating tvcs on video platforms industry experts believe online advertising is here to grow and take the users to brands potential platform of sales and product displays.

In the milieu of the slow economic scenario media planning and strategy hold extensive importance. To spend in right amounts on the right platforms is the need of the hour. As recession comes closer brands and marketers are very particular on investing in advertising. Thus, for any platform to be an integral part of the media mix, has to portray its strength and ability to generate RoI. Television and digital form a very integral part of media mix for any brand. Television provides fragmentation and digital is the hot trend that gives brands the opportunity to go beyond the traditional target audience. Radio, Out of home and print are often used as ad ons to these two mediums.

Increasing transactions in the share markets and high level of awareness amongst readers today has generated a whole new set of readers today for business news papers. Business news paper s once served the purpose of providing news that are more financial in nature and are not read a lot by the common man. However, now they give more information, analysis, figures, statistic to meet the increasing demand of the readers. Pink papers play more or less the role of a finance guide to existing and prospective businessmen, investors and students studying in finance.

About the Author

For the past 3 years I have been writing informative and high quality articles on topic such as media planning and strategy, business news papers and marketing and public relations.

The Three Keys To Successful Promotional Campaigns

pens... (part 3)
Photo by steveleenow
by Thomas Ajava

You are looking to crank up your marketing plan. There are many options, but few get as good a response as promotional product campaigns. That being said, things can go quickly askew if they are not done correctly. With this in mind, let’s take a look at the three keys to a successful campaign.

Let’s start off with the basics. What is a promotional campaign? It is a marketing effort that uses a free product or service to entice your pool of prospective customers or clients to take some action you desire. This action is usually not a direct purchase. Instead, it is often merely getting them to a store where a purchase might occur, gathering their information for later communication or some other option.

The first key to running a successful campaign is the product itself. You must offer something that is appropriate for your business and audience. Let’s assume you own a brake repair shop. Offering a free coffee mug to anyone that comes in for a brake inspection isn’t an appropriate product. It has nothing to do with your business theme and is of no enticement to your potential clients. Instead, you might consider offering a free brake inspection every 10,000 miles with an accompanying calendar they can use to keep track of their mileage.

The second key is to not just give away a product or service without getting your theme in front of them. What do most promotional products have on them? The name of the company. Great, but this hardly conveys anything. Instead, you want to include your marketing message. This should be a strong benefit statement like “A Free Brake Inspection Every 10,000 Miles!”.

The third key is to market to the correct audience. There is a temptation to try to market to everyone in the belief this will produce more sales. This is wrong. You must identify your target audience and market only to them. The more defined the audience is, the better the results.

Many businesses just plow into a marketing campaign without really thinking because they don’t know any other way to do it. Don’t make this mistake. Focus on these three keys and your campaign can be a success.

About the Author

Thomas Ajava writes for NomadJournals.com – your online source for customized leather promotional items.

How to Get Results for Your Business with Craigslist

by Benton Ford

Craigslist can prove to be an excellent avenue for business promotion. Whether an individual has a small business which they operate on a part time basis or a thriving business which has become a time consuming endeavor, Craigslist can help the business to increase in profits and popularity. The two main components to successfully promoting a business on Craigslist include reaching the target audience and running a marketing campaign which will appeal to this target audience. This article will discuss these two components in greater detail to help the reader realize how Craigslist can be used to grow a business.

Reaching Your Target Audience on Craigslist Promoting a business on Craigslist doesn’t have to be a difficult process. However, it is not necessarily automatically easier than promoting offline either. Promoting your business through Craigslist does have some similarities to the process of promoting your business offline. The main similarity is that the business promoter musts do their research to find out who is included in their target audience.

Even the most well thought out and innovative marketing campaign will falter if it is not reaching the intended audience. This is why it is so important for those who are trying to promote their business on Craigslist to be sure they categorize their advertisement correctly to ensure their intended audience will receive the intended message. The majority of posts on Craigslist are available free of charge with the exception of job listings in New York City, Los Angeles and the San Francisco Bay area as well as brokered housing listings in New York City. Therefore small business owners can take advantage of the free posting on Craigslist to reach their target audience in a number of different locations.

Consider an example of a company offering moving services in Portland, Oregon. A small moving company that is relatively new might want to take advantage of the free advertising available on Craigslist. To have the best opportunity to reach the target audience the company should place a services offered posting under the labor and moving category for the counties in which the services are offered. Placing the post this way makes it far more likely to reach an audience of those who are planning a move in the desired county than it would if the same exact advertisement was placed as a job advertisement under the category of government jobs in a county in New Hampshire.

Besides being free for most postings, Craigslist offers additional benefits. The most significant benefit is a large audience. Craigslist receives over 4 billion page views per month. With such a large audience it makes it possible for those who post on Craigslist to reach a large audience. However, as previously mentioned, care should be taken when placing the post to categorize the advertisement correctly to ensure the advertisement is reaching the target audience.

Effectively Marketing on Craigslist Marketing effectively on Craigslist is not very different from marketing effectively in other forms of print media. One of the most important elements of an effective marketing campaign on Craigslist is professionally written copy that appeals directly to the target audience. Hiring a freelance writer skilled in writing sales copy is an excellent idea in this situation. The business owner might be quite knowledgeable about their business but they do not likely have the skills necessary to convey the purpose of the business while also effectively convincing those who read the posting to perform a specific action. The specific action may include visiting a website and making a purchase, requesting additional information about the products or services or performing some other desired action such as visiting a traditional store or place of business.

The other component to marketing effectively, as previously mentioned, is placing the advertisement in the correct section of Craigslist. Categorizing the advertisement correctly is important but it is also important to place the advertisement in the right physical location. Products and services which are only offered in a limited area such as a particular city or county should be advertised in these exact locations. However, those who offer products via a website might consider placing their advertisement in all of the location to which they are willing to ship their products.

About the Author

To learn about lawn repair and lawn replacement, visit the Lawn Problems website.