Category Archives: Web Audio & Video

Include Videos In Your Marketing

by Daniel Blinman

Most of the companies, irrespective of their size, have started to include videos about the company’s service offerings and product offerings as part of their marketing efforts. Companies put these videos in their intranet portal first and get the feedback from their own employees. After this step, the companies tweak the videos, based on the feedback received, either by themselves or with the help of a video production company. After incorporating the changes, they publish this corporate offering video to their internet portal.
There are actually many reasons for organizations to use corporate video presentations. Of all the reasons, two reasons top the list. One among them is the ability of these corporate video presentations to produce reproducible training sessions for the employees in the organization interested in learning a new technology.
Sometimes the organization will also make it mandatory for all its employees to complete a particular course by referring to the video presentations. In such instances, these video training sessions are loaded in the intranet portal of the company for the employees to refer. The employees can use it any number of times and complete the course. Also the training sessions taken by an expert related to a particular technology can also be recorded and then uploaded in to the company’s intranet portal.
One of the major advantages of having a video training session is that the audience is not dependent on a particular person to come and deliver the lecture. One can go to the intranet portal and then launch the video training session as and when they want to take.
Another major reason for the companies to go for corporate videos is the emergence of video as a media that helps to increase the sales of the company products and service offerings. Studies on certain eCommerce portals have come out with some interesting findings on the positive impact of the video information regarding the product. When the customer sees the various features of the product through video presentations, the studies indicate that there is a greater chance for the customers to get impressed with the product and place the order through the company’s eCommerce portal.
In addition to being used to market the product in a better manner, they also help the eCommerce portal to be ranked highly by the various video search engine portals such as YouTube and Vimeo. Search engines place the links of all these eCommerce portals which Video demonstrations, in the first page of the search engine result.

About the Author

Daniel Blinman is writing on behalf of Skylark Media Group, who offer video production Bristol and corporate video Bristol

Is On Line Video Marketing Successful

by Jeffrey Randolph

If you’re starting to do research about

Is On Line Video Marketing Successful

Then you are no doubt already familiar with how effective Web Videos can be as a way to bring in customers.

* The Interactive Advertising Bureau reports that 50% of US population will watch video online in 2010.

* 155.2 Million people watched 9 Billion videos in one month.

* 78.5% of US internet audience viewed online video

* In a one year period internet users viewed a total of 4.5 trillion display ads with an average person viewing 2,000 ads per month(Source, Com Score)

* According to Yellow Pages 80% of web users have watched a video ad online, 52% took action after viewing ad and sought more information and 12% made a purchase.

Enough Proof why the answer to the Question Is On Line Video Marketing Successful very evident.

It doesn’t really matter if you are an an internet marketer, a publisher, a restaurant owner – Web videos can lead large numbers of people to your site or blog; that means better conversions, more sales, more email list subscribers, and an increase in the amount of time people spend on your site.

So go get a web cam($30-$50) learn to use it . Use software that comes with it or if you have windows, use windows movie maker. There are online video editing companies like Jing or Camtasia who have all kinds of great features.

But stay simple and inexpensive to start. Upload your videos to You Tube, from the saved files on your computer or directly from your web cam live.

You have to become an expert on keywords and keyword research. Keywords will effect the success of everything you do online. Google adwords research tool is a good place to start. Find articles and courses you can take.

Secret weapon to video marketing, Video Sharing Companies like Traffic Geyser or Content Buzz are two examples. They will distribute your videos to 20+ video sites and also distribute your information to article, blog and social networking sites.

If you think it’s time to learn about online video marketing and you agree that on line video marketing is successful, then don’t you want to find out the specifics of the best method for making a very low cost video that can send thousands or perhaps even millions of unique visitors your way?

Think about your site getting that much free traffic, and no, I’m not just talking about You Tube here… there are other things you can do to get all those free hits.

First, you should realize, most people appreciate being able to watch video rather than always having to read, and you should really grab this chance to get started right away. See the note below and take action.

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If your serious about building your affiliate marketing business and making an income at it I recommend a group who has been a real positive influence on my progress in this business go to:

Jeffrey Randolph

About the Author

Jeffrey Randolph BIO Over 30 years as a Sales Trainer and professional Salesmen. Representing companies online by advertising through many venues. Boy Scout leader for 25 years. Interests: White water kayaking,Backpacking, Camping, Fishing, and doing whatever my Sons want to do. Website:

How Do You “How To?”

by Enzo F. Cesario

“How to…” are two words that end up in search engines quite frequently. The Internet is 100 percent information transmission — someone has something to share, and others have things they want to gain. The how-to phenomenon exemplifies this dynamic like few other events can. People no longer have to go out to the store to get a book on car maintenance or pot roast recipes — they just hop online and grab the information for free.

Ah, but that’s not to say there’s no money in how-tos. How-to celebs like Kimberly Clayton Blaine and Michelle Phan have made substantial headway in the world of how-to videos, with their once quiet video sites gaining major cooperation from organizations like Lancôme and Yahoo! as a result of their rapidly-growing popularity.

But what exactly makes a good, solid how-to video? What parts need to be included in a proper series in order to encourage people to keep coming back for view after view?

Part 1: Choose a Topic People Care About

It might seem like a given, but a lot of marketers seem to forget that people have emotions and minds of their own, and they can tell when someone isn’t giving their all. Someone who is obviously “phoning in” a performance is likely to get dismissed out of hand compared to someone who obviously is knowledgeable and passionate about their chosen topic.

There are a lot of ways for a presenter to show they care about a topic. Great how-to artists — and when done well, it truly is an art — like to diverge from the main discussion to give a very short aside, such as a recipe specialist sharing an anecdote about mixing up salt and sugar in an icing recipe. Others might offer tips about how to circumvent official channels for acquiring supplies and share knowledge about secondary, less expensive sources. In short, the great ones don’t just share the hard details, they also behind-the-scenes information to help spark their audience’s interest.

Part 2: Ensure Purity of Purpose

That said, small asides that showcase personal interest in the topic are good, but the stress must be on “small” or short. The average attention span of most web users is not terrifically long — there’s so much to see, do and learn, so a how-to video must capture interest and hold it without fail for the duration. Thus, make sure that every element included in the video is absolutely necessary to the message being conveyed and/or to capturing the audience’s hearts and minds.

If a small aside illustrates a more personal interest and helps the viewer connect, great — keep that in. If, on the other hand, it’s just kind of funny, nix it. Focus on the details and make sure that everything in the video is bent to the task of fulfilling the how-to process. Always remember that the viewer is present for a reason: to learn what information is available.

Part 3: Allow for Style

Each person has his or her own style, without question. Style is a complicated thing: It’s composed of accent, pattern of speaking, physical mannerisms, personal attire and more. Does the presenter actually show up in the video, or does the video conceal his or her face? Is the video shot in real time, edited for sectional content or does it use a stop-motion process so that the presenter is never visible throughout?

No one style is appropriate to every venue, and styles can be stretched to odd degrees. One might find it odd to adopt an exceptionally formal tone when presenting a how-to on baked beans and cornbread. On the other hand, this kind of style might be exaggerated for comedic effect, and this human element of irony might keep the viewers coming back. In short, don’t be afraid to experiment with a few different styles, possibly under alternative accounts, until finding one that works.

Step 4: Take the Time Needed; No More and No Less

YouTube is a popular venue for video how-tos, for obvious reasons. The default length for most videos is 10 minutes, which provides a reasonable benchmark for simpler how-to guides. It also has become a benchmark for video tolerance in general simply because of the sheer number of users growing accustomed to videos based around this length. That said, YouTube recently increased its maximum video length to 15 minutes, so be sure to keep an eye on viewers’ habits.

Indeed, the issue of time can be a bit tricky for a how-to. Ideally, unless the procedure is a particularly long one, the how-to should be kept to a single video. This may mean taking multiple shoots to see how various treatment lengths work for the project. On the other hand, don’t be afraid to let the video expand to several “episodes” if the how-to in question is large enough. Something as complicated and involved as building a backyard deck can reasonably be expected to require several videos to encompass.

Step 5: Cross Promote

The currency of the web is reputation. If people think poorly of a site, it gets poor views. Having a good attitude and a cooperative spirit is often the best way to get a good promotion off the ground, and this includes how-to videos.

For example, a site might consider promoting a fellow though unaffiliated how-to expert if their videos cover a gap in the site’s own knowledge. A cooking site whose patrons ask about a type of cooking none of the site’s staff specialize in could refer them to a colleague who just happens to know what he’s talking about. Additionally, one might promote webzines and non-how-to sites that cover similar topics.

About the Author

Enzo F. Cesario is an online brand specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to or visit our blog at