Does your business card scream “I’m broke, clueless or stuck in 1980??
by Karen Post Tuesday I attended a networking event. I met many interesting entrepreneurs and business professionals. I was also blown away by the number of butt-ugly, unprofessional and down right cheesy business cards that were passed out. If you are seven years old and selling lemonade, OK, I’ll cut you some slack. But if [...]
Accountants: What’s the Best Way to Find New Clients?
by Brian O’Connell When folks learn what I do for work they often ask me the same thing, “What’s the best way to obtain new clients?” That’s not an easy question to answer. There’s no one answer. Whole books have been penned on that topic. It’s dependant on the type of practice you have, where [...]
Transparency as a Marketing Tool
by Loren Fogelman Transparency. It has become the norm with social networking and online marketing. We each have our own barometer between too much information and not enough revealed. Wikipedia states: “transparency in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a “transparent” object is [...]
