by Ben Cummings
This article reveals a chiropractic marketing strategy that is one of the most reliable ways to get patients. It costs almost nothing. It can jump start a stagnant practice and has been utilized to build six-figure practices from scratch. You are about to master the power of the Community Meet and Greet.
Is this the most effective way to get new patients? I am refering to the community meet and greet.
How does this chiropractic marketing strategy work?
Here is the strategy.
Firstly, you need a practice newsletter.
All professionals should look for a way to maintain communication with their patient base. Mailing a newsletter periodically is my favorite strategy. No, don’t worry about sending the full color ones that can be self-mailed. It’s obvious to everyone you didn’t write it. I’m talking about a relationship-building newsletter.
Make about 30 copies of your most recent newsletter.
You then select a geographic area within 3 miles of your practice from which to farm for patients.
Pick out a day of the week when most residents will be home. This would be on Sunday in most parts of the country. You will take your newsletters along with a stack of Gift Certficates offering a free appointment / exam / some type of enticing introductory offer, making it easy to come in and see you.
You will go out door to door to introduce yourself to the people in this targeted community.
Your goal is to hand out one newsletter per household. You will ask them one simple question:
“My name is Dr. Blank and I own the XYZ chiropractic clinic around the corner. I am trying to increase my exposure in this neighborhood. I would like your advice on what you think would be a good way for me to get my name out there?”
You ask this question to get the person involved. In answering your question, you are getting them involved and they most often sell themselves on becoming your patient. If there is one thing we know, it is that involvement inches them closer to doing business with you.
That’s it! Every person reading this can do this without fear. Yes, you have to knock on the door. Yes, you have to speak to someone. Whoever answers the door is who you will speak with.
Not everyone will be home. As a doctor you’ll find that about 1/3rd of the people you meet will talk your ear off. ‘Oh, you’re a doctor? You know my (fill in complaint) has been bothering me lately!’
After talking about their problem with you, most will ask you ‘How hard is it to get in and see you?” At which point you can hand them the Gift Certificate or schedule them on the spot.
It’s as simple as introducing yourself, giving them a newsletter, and asking them this engaging question.
What kind of results you can expect?
Our clients tell us they get about 3 scheduled appointments for every hour they do this.
This proves very cost effective since their cost to acquire each patient is virtually zero.
If you’re a motivated doctor who’s looking for a big increase in appointments, there’s no reason why you couldn’t be generating 30 or more patient appointments every month if you were to do this on Sundays for a few hours.
A couple from California produced 400 patient appointments in just 3 months using this method. And I know another doctor that generated over 100 patients in a 2 month period.
The results can be terrific!
Try to get out of your comfort zone, bring your spouse with you, and go out into an affluent neighborhood sometime this month and hand out practice newsletters face to face. One of the most successful people I’ve ever met once said to me, ‘Try to break out of your comfort zone at least once a month; you’ll find all your breakthrough’s in life will come as a result of breaking through preconceived ideas that have been boxing you in.’
That’s pretty good advice.
About the Author
Read The 1.3 Million Dollar Chiropractic Marketing Case Study. Further, make sure you watch free chiropractic marketing video training’s of visual walk-throughs teaching the very best methods for getting patients. (just click on the blue links!) Good luck in your chiropractic marketing endeavors. — Ben Cummings