Tag Archives: newsletter

Learn How to Effectively Build an Email List

by April Spradlin

Creating a list of targeted subscribers should be your first priority as an Internet marketer.

Obviously, if you are unable to put together an email list, then creating a business that will last a long time will be an unattainable dream. You should start putting a list together at once, if you are going to start a lasting IM business. However the question that happens here is what things in particular should you be taking into account when forming your list? What’s the right way to do it? There’s not one answer to these questions as a number of factors are responsible for successful list building. The following article discusses some simple to use recommendation that you can apply when creating a list of responsive subscribers.

People subscribing to your list are searching for a certain type of content, and it’s up to you to give it to them. The only way to hold onto your subscribers is to consistently provide quality content to them. Not only will your subscribers appreciate top notch content, they’ll be inclined to bookmark it, share it and forward it. Make it a priority to provide people with content that makes your list stand out. Your goal should be to make it memorable so people want to share it. If you want to get the most out of your list, this is something you should pay attention to.

Make your subscribers feel special by having content that only they can see. This will give people an incentive to subscribe to your list. Make sure this content is highly valuable so that anyone subscribing shouldn’t feel like hitting the unsubscribe button. If people like this content, you’ll be giving them a good reason to remain subscribed to your list. A private page on a WordPress blog can only be accessed with a password, and this is easy to create. The more value you provide to your subscribers, the more you’ll get out of your list. If you want to hold onto the subscribers you have and keep getting new ones, focus on delivering value.

If you want your subscribers to feel they’re getting something of value from you, start a newsletter. You don’t have to be intimidated by the idea of having a newsletter, as it’s not hard at all to do. It’ll allow you to reach out to your target audience and give them a reason to sign up. Besides this, you’ll also be able to build your brand in your market. It can also help your list grow, as some of your subscribers might share your newsletter if they like it. And this will automatically give you the needed word of mouth marketing.

Every single step that you take towards building your email list will ultimately, help you get the most out of your online business. Your email list is an asset that can help you make your online business successful. This is an asset that you can take advantage of whenever you desire. With your expenditures, it is a gainful machine.

So if you haven’t yet formed your list, you need to do so now. Make some tangible moves in creating your list and you’ll be there instantly. Just remember that you need to be ethical with the moves you make, not matter what you do.

About the Author

April Spradlin is a known writer, One of the major achievement of his success is through blogging. Blogs on different topics like internet business,mlm, affiliate marketing etc . Checkout his article on TalkFusion and Qivana success

Chiropractic Marketing: Is This The Most Effective Way To Get New Patients?

by Ben Cummings

This article reveals a chiropractic marketing strategy that is one of the most reliable ways to get patients. It costs almost nothing. It can jump start a stagnant practice and has been utilized to build six-figure practices from scratch. You are about to master the power of the Community Meet and Greet.

Is this the most effective way to get new patients? I am refering to the community meet and greet.

How does this chiropractic marketing strategy work?

Here is the strategy.

Firstly, you need a practice newsletter.

All professionals should look for a way to maintain communication with their patient base. Mailing a newsletter periodically is my favorite strategy. No, don’t worry about sending the full color ones that can be self-mailed. It’s obvious to everyone you didn’t write it. I’m talking about a relationship-building newsletter.

Make about 30 copies of your most recent newsletter.

You then select a geographic area within 3 miles of your practice from which to farm for patients.

Pick out a day of the week when most residents will be home. This would be on Sunday in most parts of the country. You will take your newsletters along with a stack of Gift Certficates offering a free appointment / exam / some type of enticing introductory offer, making it easy to come in and see you.

You will go out door to door to introduce yourself to the people in this targeted community.

Your goal is to hand out one newsletter per household. You will ask them one simple question:

“My name is Dr. Blank and I own the XYZ chiropractic clinic around the corner. I am trying to increase my exposure in this neighborhood. I would like your advice on what you think would be a good way for me to get my name out there?”

You ask this question to get the person involved. In answering your question, you are getting them involved and they most often sell themselves on becoming your patient. If there is one thing we know, it is that involvement inches them closer to doing business with you.

That’s it! Every person reading this can do this without fear. Yes, you have to knock on the door. Yes, you have to speak to someone. Whoever answers the door is who you will speak with.

Not everyone will be home. As a doctor you’ll find that about 1/3rd of the people you meet will talk your ear off. ‘Oh, you’re a doctor? You know my (fill in complaint) has been bothering me lately!’

After talking about their problem with you, most will ask you ‘How hard is it to get in and see you?” At which point you can hand them the Gift Certificate or schedule them on the spot.

It’s as simple as introducing yourself, giving them a newsletter, and asking them this engaging question.

What kind of results you can expect?

Our clients tell us they get about 3 scheduled appointments for every hour they do this.

This proves very cost effective since their cost to acquire each patient is virtually zero.

If you’re a motivated doctor who’s looking for a big increase in appointments, there’s no reason why you couldn’t be generating 30 or more patient appointments every month if you were to do this on Sundays for a few hours.

A couple from California produced 400 patient appointments in just 3 months using this method. And I know another doctor that generated over 100 patients in a 2 month period.

The results can be terrific!

Try to get out of your comfort zone, bring your spouse with you, and go out into an affluent neighborhood sometime this month and hand out practice newsletters face to face. One of the most successful people I’ve ever met once said to me, ‘Try to break out of your comfort zone at least once a month; you’ll find all your breakthrough’s in life will come as a result of breaking through preconceived ideas that have been boxing you in.’

That’s pretty good advice.

About the Author

Read The 1.3 Million Dollar Chiropractic Marketing Case Study. Further, make sure you watch free chiropractic marketing video training’s of visual walk-throughs teaching the very best methods for getting patients. (just click on the blue links!) Good luck in your chiropractic marketing endeavors. — Ben Cummings