Social Media

Social Capital – How Does It Matter

The internet and social media has redefined the way we connect, act and react. Our social capital is not a function of our online and offline networks. With online social media one can now connect with millions of people across the globe which was never possible earlier. Every individual can now have powerful and interesting [...]

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How to Promote an Event Using Social Media

There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get benefit employing them for local offline events as well.
Use MeetUp and create a group surrounding your event – this might turn into something [...]

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Understanding Social Media Marketing

Photo by Ludwig GatzkeBy: SEO Sapien
A lot of people are confused by the term social media marketing and believe that it is only advertising on a social networking site, where networks monitor what users are doing and place ads next to them, hoping they will get a click. However, social media marketing is [...]

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