Tag Archives: Mobile Marketing

Finding A Good Mobile Marketing Company

by Matthew Loop

If you are in business, you may be thinking of new ways to reach your customers. One of the latest trends is to hire a mobile marketing company. These companies can send text message alerts to your customers on a wide range of topics and can keep them informed of any current promotions that you may be running.

To find a good marketing company, you may want to ask your colleagues who use this method of marketing who they use. Many times they can refer you to their sales specialist who will be happy to meet with you. They can also make you aware of promotions that may have worked well for them in the past.

If you cannot find a referral then you will want to look for advertising agencies and see if they offer this service. When you meet with them you will want to ask them how they receive the phone numbers to compose the texts to. In some cases you may be responsible for giving them the numbers and in others you may be placed in a co-op with other advertisers.

You will want to ask how frequently you can have messages sent out as well. If you are having a slow period you may want to make a great offer and have it sent out to your customers right away. You do not want to send too many messages out, however anything that you can do to increase business will be of benefit.

One of the benefits to using this service is that it is sent to many people at one time. You do not have to worry about direct mail pieces that can take several days or may come back as undeliverable. Most people who receive text messages check them as soon as they are received.

You may also want to consider the first time you use this service to put an offer that must be redeemed by showing the text that was received. This will provide you with a direct measurable result of your mobile marketing company results. It can also help you decide which campaigns to use in the future as well.

The fact is, cell phones are not going anywhere. You need to make a decision here and now about whether you want to stake your claim in this boom or not. Those that adopt early are going to build their businesses much faster.

About the Author

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Top 10 Misconceptions About Mobile Marketing

by NineMobile

Mobile Marketing is on the rise, especially this year. It is predicted that there will be a spending of 2.16 billion dollars invested in mobile campaigns. But, there are a few things you should know before you go all-in with your own mobile campaign.

We at Nine Multimedia want to help you understand the Mobile Marketing World so that you can take advantage of practicing in this new marketing channel. To help give you a clear idea of what to expect in the mobile marketing world and to help you lose the fear in creating a mobile campaign, Tom Marchesello and Maleika Edwards from Nine Multimedia have provided a list of the most common misconceptions in mobile marketing

1 Mobile Marketing is not the same as mobile advertising

It is a common mistake for people to confuse the two. The difference is really simple. Mobile advertising is like buying an ad in a magazine. Put into a more related context, it is similar to buying an add banner for a mobile website. On the other hand, mobile marketing is an interactive channel designed to reach out to your clients and create communication with them. This will establish a new unconventional way to communicate with clients, since they usually reach out and start a relationship with you.

2 Mobile Marketing is not E-Mail Marketing

Most people think of SPAM when they hear the word: mobile marketing. Let’s clear that up! Mobile marketing has NOTHING to do with spam. The first difference lies in the fact that you have to apply for it in order to receive it: also know as opting-in. Most of the time, you will receive something in exchange, like a coupon or other offers and not junk.

3. Mobile Marketing Strategies aren’t different than any other type of Marketing

When you are using mobile devices as a marketing channel to help your brand, you should keep in mind that people don’t have a lot of time to see your campaign and that the space to market is limited. The size of your phone’s screen is not comparable to your computer’s screen. With this in mind, the information that you present has to be more precise and direct to captivate your audience.

4 Databases of Mobile Phone Numbers are not bought but created

Businesses don’t buy phone lists to send messages, coupons, alerts, or any other piece of information. Instead, in order to create the list, customers need to sign up and give their consent to be part of your database. Also, as a user, they should have the ability to decide when they don’t want to receive any information. Customers are engaged with the brand: they like you, and want to know more from you.

5 I don’t need a Mobile Site, I own a Website

If you don’t have a mobile site, you should start thinking about how soon you can get one. This could be detrimental to your brand because users don’t want to waste their time trying to navigate through sites that are not optimized for mobile devices. They do not want to wait all day for your website to load while your competitors have a much faster and efficient mobile site. Nowadays, everyone is going mobile. Your customers will appreciate it if you do too and you should definitely will take advantage of this.

6 Mobile Marketing is Expensive

This type of marketing will not break your piggy bank. Compared to all other types of marketing, going mobile is much cheaper and much more effective. The benefit of launching a mobile campaign is that it is always measurable, in terms of ROI, and in the end, it is what all companies want.

7 Mobile Marketing is all SMS

Thanks to all the technological advances in today’s world, mobile campaigns can go beyond text. The possibilities are unlimited, you can send videos, audio, articles, apps, updates, coupons, and even sell items through a commerce platform.

8 It Doesn’t Provide any Value to Your Business

This could not be more wrong. Mobile marketing is one of the few tools that can allow you to track an exact ROI. A campaign will allow you to know the actual amount of money that enters and leaves your business. Not to mention it will aid you in gaining loyal customers, since many will select your company or product because of your campaign. The value of a mobile campaign is that you will be there for your customers when they need you. And in return, your customer will establish a relationship with you, which always turn into great business.

9 One Size Fits All

The best part about a mobile campaign is you there is a possibility of getting more than what you put into it. To get the best outcome, the campaign will require you to think about your audience and create the most suitable campaign for them. There is no template or model that will fit all businesses. To obtain the results that you want, you will have to be on top of your customers desires and please them. And since this something relatively new, the sky is the limit.

10 Mobile marketing is just an app

This is a misconception as well. An app is the same as a mobile marketing campaign, but an app could be a part of it. An app is a product through which you can offer a service to your customers and it is meant to market your brand in some way. A mobile marketing campaign is a complete solution to help you engage your target market and to offer them your product. Mobile campaigns will allow the audience to interact with you.








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Mobile Marketing is an excellent brand promotion technique

Author: Harjeet

The concept of mobile marketing is comparatively new in the advertisement circuit of the world. Advertisers still prefer the traditional advertising methods for publicizing their products and services. An effort is being taken by the advertising agencies to popularize the method of mobile marketing in order to generate more revenues. Marketing through the mobile device seems a very unusual idea. But if one can process the campaign in the right way, results can be outstanding and your business will reach the zenith of success within a few hours.

Several advertising agencies still make their customers happy by applying the traditional advertising methods. It is inefficiency on their part that they are unable to convince the client regarding the benefit of the process. Another reason of less popularity may be the insignificant number of mobile ad campaigns. A client needs a proper analysis of the ad makers. And if you can provide them with logical explanation, they are bound to accept your strategy.

Mobiles are now regarded as an essential commodity. It is no more a luxury item for anyone. There are hardly individuals without a mobile in hand or pocket. So if mobile channels are used as a medium of advertisement, then your customer contacts are enhanced. This is because mobiles are the only way in which you can have direct contact with your customers. But as every coin has two sides, mobile marketing also has merits and demerits.

The demerits of mobile marketing are plenty. Being a comparatively new concept brand managers are still experimenting with its application. Consequently the customers are flooded with promotional messages throughout the day. The customer gets annoyed with the frequency of messages and most of the time deletes the texts without even reading it.

This leads to wastage of advertisement budget and the company fails in creating a one to one contact as well. It becomes difficult for the brand promoters to measure the effectiveness of the campaign as most of the messages go unnoticed. On the other hand a well-planned mobile marketing strategy can help you reap benefits faster and in a much easier way.

A well-devised marketing strategy through mobile channels makes value addition to your brand rather than spamming the customer. If your campaign is innovative, targeted, personalized and measurable, the outcome has to be positive and profit yielding. Certain softwares come handy in product promotion through mobiles and the brand managers need to know a bit about it before convincing the client.

About the Author:

Harjeet is an Indian – born mass-market novelist, who covers the world internet related topics . He writes columns and articles for various websites and internet journals in the domain of mobile marketing and mobile content marketing.

Article Source: ArticlesBase.comMobile Marketing is an excellent brand promotion technique