The concept of mobile marketing is comparatively new in the advertisement circuit of the world. Advertisers still prefer the traditional advertising methods for publicizing their products and services. An effort is being taken by the advertising agencies to popularize the method of mobile marketing in order to generate more revenues. Marketing through the mobile device seems a very unusual idea. But if one can process the campaign in the right way, results can be outstanding and your business will reach the zenith of success within a few hours.
Several advertising agencies still make their customers happy by applying the traditional advertising methods. It is inefficiency on their part that they are unable to convince the client regarding the benefit of the process. Another reason of less popularity may be the insignificant number of mobile ad campaigns. A client needs a proper analysis of the ad makers. And if you can provide them with logical explanation, they are bound to accept your strategy.
Mobiles are now regarded as an essential commodity. It is no more a luxury item for anyone. There are hardly individuals without a mobile in hand or pocket. So if mobile channels are used as a medium of advertisement, then your customer contacts are enhanced. This is because mobiles are the only way in which you can have direct contact with your customers. But as every coin has two sides, mobile marketing also has merits and demerits.
The demerits of mobile marketing are plenty. Being a comparatively new concept brand managers are still experimenting with its application. Consequently the customers are flooded with promotional messages throughout the day. The customer gets annoyed with the frequency of messages and most of the time deletes the texts without even reading it.
This leads to wastage of advertisement budget and the company fails in creating a one to one contact as well. It becomes difficult for the brand promoters to measure the effectiveness of the campaign as most of the messages go unnoticed. On the other hand a well-planned mobile marketing strategy can help you reap benefits faster and in a much easier way.
A well-devised marketing strategy through mobile channels makes value addition to your brand rather than spamming the customer. If your campaign is innovative, targeted, personalized and measurable, the outcome has to be positive and profit yielding. Certain softwares come handy in product promotion through mobiles and the brand managers need to know a bit about it before convincing the client.
About the Author:
Harjeet is an Indian – born mass-market novelist, who covers the world internet related topics . He writes columns and articles for various websites and internet journals in the domain of mobile marketing and mobile content marketing.
Article Source: ArticlesBase.com – Mobile Marketing is an excellent brand promotion technique