Tag Archives: advertisement

Offline Promotions

Vehicle wrapping- what is it, and what can it do for you?

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VMS Ford Escape vehicle wrap
Photo by John Fawcettby Natalie Eastaugh

Vehicle wrapping is a type of advertisement where a company can choose to have it’s fleet of vehicles, vans or trucks, covered in images and logos. Previously, this was done by hand using paint, but new technology has seen the development of large sheets of printed material that are easy to adhere and remove from the vehicle. Images applied to cars, vans and trucks are usually the company name, logo and contact details, making it an ideal form of advertising. It is believed that the average driver spends a whole month behind the wheel every year, and that about 3000 people see the vehicles on an average trip. Image advertising in this manner is one of the most cost effective forms of advertising as it lasts much longer than radio or newspaper advertising, with top quality wraps lasting up to five years, where a radio or newspaper ad may only run for a month. Advertising slogans and images are not limited to the smooth sides of cars and vans, but can be applied to the corrugated and curtained sides of trucks too. This makes it an ideal form of media to use to advertise the service or product that your company provides. It can also be applied to multiple vehicles within a large corporate fleet, or only one or two within a smaller business, which means that this form of advertising doe not give advantage or disadvantage to one type of business or another. Whole vehicle single colour wraps can be closely matched to your vehicle’s original body paintwork colour, or you can change the colour of your vehicle over night! Vehicle wrapping can also improve the longevity of your car, van or truck’s paintwork as the images and text are covered by a laminate, which covers the whole vehicle. If your vehicle should become scratched or damaged, you usually just have to pay to replace the wrap on the body panels that are damaged, saving you from having to pay to have the whole car rewrapped.

http://www.tradestickersdirect.com Keywords: vehicle wrapping, advertisement, vehicle wraps

About the Author

Over 18 years experience in various capacities of marketing, customer service and event management in public and private sectors.

Mobile Marketing

Mobile Marketing is an excellent brand promotion technique

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Author: Harjeet

The concept of mobile marketing is comparatively new in the advertisement circuit of the world. Advertisers still prefer the traditional advertising methods for publicizing their products and services. An effort is being taken by the advertising agencies to popularize the method of mobile marketing in order to generate more revenues. Marketing through the mobile device seems a very unusual idea. But if one can process the campaign in the right way, results can be outstanding and your business will reach the zenith of success within a few hours.

Several advertising agencies still make their customers happy by applying the traditional advertising methods. It is inefficiency on their part that they are unable to convince the client regarding the benefit of the process. Another reason of less popularity may be the insignificant number of mobile ad campaigns. A client needs a proper analysis of the ad makers. And if you can provide them with logical explanation, they are bound to accept your strategy.

Mobiles are now regarded as an essential commodity. It is no more a luxury item for anyone. There are hardly individuals without a mobile in hand or pocket. So if mobile channels are used as a medium of advertisement, then your customer contacts are enhanced. This is because mobiles are the only way in which you can have direct contact with your customers. But as every coin has two sides, mobile marketing also has merits and demerits.

The demerits of mobile marketing are plenty. Being a comparatively new concept brand managers are still experimenting with its application. Consequently the customers are flooded with promotional messages throughout the day. The customer gets annoyed with the frequency of messages and most of the time deletes the texts without even reading it.

This leads to wastage of advertisement budget and the company fails in creating a one to one contact as well. It becomes difficult for the brand promoters to measure the effectiveness of the campaign as most of the messages go unnoticed. On the other hand a well-planned mobile marketing strategy can help you reap benefits faster and in a much easier way.

A well-devised marketing strategy through mobile channels makes value addition to your brand rather than spamming the customer. If your campaign is innovative, targeted, personalized and measurable, the outcome has to be positive and profit yielding. Certain softwares come handy in product promotion through mobiles and the brand managers need to know a bit about it before convincing the client.

About the Author:

Harjeet is an Indian – born mass-market novelist, who covers the world internet related topics . He writes columns and articles for various websites and internet journals in the domain of mobile marketing and mobile content marketing.

Article Source: ArticlesBase.com – Mobile Marketing is an excellent brand promotion technique