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Local Marketing With Discount Coupons

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By Denise Gabbard

Everybody loves a bargain, and that is why discount coupons are so popular. Indeed, just the perception that some product or service is a bargain can drive sales. Think of grocery stores that offer buy one, get one free coupons as an example. If roasts are $5.50 a pound, but there is a BOGO offer, the net price is really $2.75 per pound. Now, if that is roughly equivalent to the sale price that they sometimes offer, it really isn’t that great of a value. However, I would hazard a guess that the BOGO coupon sells more of those chuck roasts because the bargain perception is there.

Discount coupons for many types of services and products can be offered. They can be an integral part of a marketing campaign, and lend that bargain perception that drives traffic and sales to a business. Certainly they cannot build customer loyalty, but they are wonderful for generating awareness of a business, helping a business to be more competitive against large or chain stores, and extending market reach of a small business. Once they come through the door, it is the merchant’s job to WOW them and keep them coming back.

Local search marketing sites offer community building networks, local support structures, and the go green initiative all wrapped up in one neat package. These sites give businesses the opportunity to increase sales while helping to improve the community and maximize their advertising dollars. The sites allow each business to advertise and they will do significant internet marketing on behalf of the community as a whole and the integral pieces of it by promoting the business to thousands of individual buyers and other businesses who are interested in local marketing.

Businesses can design a discount coupons program that gets attention from the community. Another plus in our tech savvy world is that discount coupons can be printed or delivered by text message to potential buyers right on their cell phones. Coupons can be great tools to find out what local buyer’s hot buttons are. Create a few different offers and see which is the most popular, and then leverage that knowledge for the next campaign.

Because local community sites are visited for news and events, they are frequented more often than an individual business’s site would be. Take advantage of that by offering a great discount coupon to get new customers in the door, and then dazzle them with your service or product to keep them coming back for life!

Denise Gabbard is a professional writer with a keen interest in online marketing of all types, including discount coupons programs that can extend your local reach around the world.

Article Source: http://EzineArticles.com/?expert=Denise_Gabbard

Mobile Marketing

Finding A Good Mobile Marketing Company

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by Matthew Loop

If you are in business, you may be thinking of new ways to reach your customers. One of the latest trends is to hire a mobile marketing company. These companies can send text message alerts to your customers on a wide range of topics and can keep them informed of any current promotions that you may be running.

To find a good marketing company, you may want to ask your colleagues who use this method of marketing who they use. Many times they can refer you to their sales specialist who will be happy to meet with you. They can also make you aware of promotions that may have worked well for them in the past.

If you cannot find a referral then you will want to look for advertising agencies and see if they offer this service. When you meet with them you will want to ask them how they receive the phone numbers to compose the texts to. In some cases you may be responsible for giving them the numbers and in others you may be placed in a co-op with other advertisers.

You will want to ask how frequently you can have messages sent out as well. If you are having a slow period you may want to make a great offer and have it sent out to your customers right away. You do not want to send too many messages out, however anything that you can do to increase business will be of benefit.

One of the benefits to using this service is that it is sent to many people at one time. You do not have to worry about direct mail pieces that can take several days or may come back as undeliverable. Most people who receive text messages check them as soon as they are received.

You may also want to consider the first time you use this service to put an offer that must be redeemed by showing the text that was received. This will provide you with a direct measurable result of your mobile marketing company results. It can also help you decide which campaigns to use in the future as well.

The fact is, cell phones are not going anywhere. You need to make a decision here and now about whether you want to stake your claim in this boom or not. Those that adopt early are going to build their businesses much faster.

About the Author

Looking for a trusted mobile marketing company with a great reputation? Visit http://DCMobileText.com now to learn how mobile marketing can grow your business and make you more money.

Offline Promotions

Local Marketing With Discount Coupons

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By Denise Gabbard

Everybody loves a bargain, and that is why discount coupons are so popular. Indeed, just the perception that some product or service is a bargain can drive sales. Think of grocery stores that offer buy one, get one free coupons as an example. If roasts are $5.50 a pound, but there is a BOGO offer, the net price is really $2.75 per pound. Now, if that is roughly equivalent to the sale price that they sometimes offer, it really isn’t that great of a value. However, I would hazard a guess that the BOGO coupon sells more of those chuck roasts because the bargain perception is there.

Discount coupons for many types of services and products can be offered. They can be an integral part of a marketing campaign, and lend that bargain perception that drives traffic and sales to a business. Certainly they cannot build customer loyalty, but they are wonderful for generating awareness of a business, helping a business to be more competitive against large or chain stores, and extending market reach of a small business. Once they come through the door, it is the merchant’s job to WOW them and keep them coming back.

Local search marketing sites offer community building networks, local support structures, and the go green initiative all wrapped up in one neat package. These sites give businesses the opportunity to increase sales while helping to improve the community and maximize their advertising dollars. The sites allow each business to advertise and they will do significant internet marketing on behalf of the community as a whole and the integral pieces of it by promoting the business to thousands of individual buyers and other businesses who are interested in local marketing.

Businesses can design a discount coupons program that gets attention from the community. Another plus in our tech savvy world is that discount coupons can be printed or delivered by text message to potential buyers right on their cell phones. Coupons can be great tools to find out what local buyer’s hot buttons are. Create a few different offers and see which is the most popular, and then leverage that knowledge for the next campaign.

Because local community sites are visited for news and events, they are frequented more often than an individual business’s site would be. Take advantage of that by offering a great discount coupon to get new customers in the door, and then dazzle them with your service or product to keep them coming back for life!

Denise Gabbard is a professional writer with a keen interest in online marketing of all types, including discount coupons programs that can extend your local reach around the world.

Article Source:  http://EzineArticles.com/