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Finding A Good Mobile Marketing Company

by Matthew Loop

If you are in business, you may be thinking of new ways to reach your customers. One of the latest trends is to hire a mobile marketing company. These companies can send text message alerts to your customers on a wide range of topics and can keep them informed of any current promotions that you may be running.

To find a good marketing company, you may want to ask your colleagues who use this method of marketing who they use. Many times they can refer you to their sales specialist who will be happy to meet with you. They can also make you aware of promotions that may have worked well for them in the past.

If you cannot find a referral then you will want to look for advertising agencies and see if they offer this service. When you meet with them you will want to ask them how they receive the phone numbers to compose the texts to. In some cases you may be responsible for giving them the numbers and in others you may be placed in a co-op with other advertisers.

You will want to ask how frequently you can have messages sent out as well. If you are having a slow period you may want to make a great offer and have it sent out to your customers right away. You do not want to send too many messages out, however anything that you can do to increase business will be of benefit.

One of the benefits to using this service is that it is sent to many people at one time. You do not have to worry about direct mail pieces that can take several days or may come back as undeliverable. Most people who receive text messages check them as soon as they are received.

You may also want to consider the first time you use this service to put an offer that must be redeemed by showing the text that was received. This will provide you with a direct measurable result of your mobile marketing company results. It can also help you decide which campaigns to use in the future as well.

The fact is, cell phones are not going anywhere. You need to make a decision here and now about whether you want to stake your claim in this boom or not. Those that adopt early are going to build their businesses much faster.

About the Author

Looking for a trusted mobile marketing company with a great reputation? Visit http://DCMobileText.com now to learn how mobile marketing can grow your business and make you more money.

Text to win: create buzz with consumers and build your mobile database at the same time

by Michaela Cristallo

With the current hype about mobile apps it’s easy to forget that text message marketing is the most popular way to reach your audience via mobile. Unlike traditional marketing it’s quick to implement, personalized and targeted. With the majority of the US population owning a text enabled mobile device it also has fantastic reach. The key to getting great results out of text message marketing is providing your audience with unique value by sending them messages and content they want to receive.

There are a host of different text message marketing campaign options, but one that works particularly well at engaging consumers is text to win. Text to win are text based competitions where mobile users enter a contest or sweepstakes by texting a keyword to a specific SMS short code for a chance to win prizes.

There are a range of text to win campaign types you can run, from instant win contests through to random draw sweepstakes with multiple prizes. The great thing about text to win campaigns is that while you’re engaging and exciting customers with prize filled contests you’re also building a valuable mobile database for future marketing. In fact, text to win campaigns are one of the best ways to build a mobile database due to their high response rate.

Many big brands across a wide range of industries use text to win contests on a regular basis to promote their brand and build their mobile database.

Consumer Packaged Goods brands including popular beer brand Budweiser and Coca-Cola’s Vitamin Water are regular users of text message marketing campaigns including text to win. Budwieser built their database to 12,000 consumers in just six months using a range of text message marketing campaigns. A key component was a text to win contest encouraging consumers to text the keyword KAYAK to an SMS short code for a chance to win a new Budweiser kayak.

Coca-Cola owned Vitamin Water also recently launched a successful text to win campaign. The promotion encouraged consumers to text the keyword VITAMINWATER to an SMS short code for the chance to win a VIP invite to a basketball-viewing party at ESPN Zone in Los Angeles and a years supply of Vitamin Water.

Sporting teams also use text to win to engage their fans. The NBA’s NY Knicks used text to win to promote the 2009-10 season. The text to win campaign featured posters in New York subway platforms asking fans to text the keyword DECLARE to an SMS short code to win Knicks season passes. The promotion engaged over 3300 fans via text in a four week period.

Text to win campaigns are also great as part of a wider marketing campaign. Imagine you’re advertising a new product in print magazines. Why not add a simple text to win campaign to the mix? You can include a call to action in your print ad like ‘text WIN to 80672 for your chance to win our new product!’. The proposition for readers is simple and enticing – send an quick text message for a chance to win a prize. Your customers will love the idea of winning a prize, you’ll generate buzz and build your database all at the same time.

With so many big brands using text to win to their advantage it’s only set to grow further. Text to win is a great campaign option for anyone considering text message marketing. With text to win campaigns you can create buzz and excitement about your brand while building a valuable database for future marketing.

About the Author

Michaela Cristallo is Marketing Manager at InvolveMobile – a leading text message marketing company offering text to win campaigns via SMS short code.