Tips for Developing a Company Brochure
by AndiBeark
The only way you can get a new customer is to find ways to get that customer interested in your company. Great products and services are wonderful things, but if the customers out there don’t know they exist, then it’s a lot like that proverbial tree falling in the woods. That’s why having [...]
How to Find and Acquire the Ideal Customer – The Customer That Brings Dozens of Ideal Customers
By Alan Boyer
I was just reading through some other articles on EzineArticles about “attracting” the ideal customer.
I’m going to deal with two aspects of that.
Our job in marketing should be more about “finding and acquiring” customers instead of “attracting” customers. The difference is passive versus active. “Attracting” sort of implies that if we do all [...]
Making the most of B2B telemarketing
Author: Maria Morton
Photo by clickrmeRegardless of your personal thoughts about the appropriateness of being cold canvassed during your evening meal, telemarketing is a thriving industry and could be the new lease on life that your company needs. In the business-to-business arena, effective telemarketing services can serve a number of purposes: increase exposure to new customers, [...]
