Social Media
How to Measure the Effectiveness of Your Facebook Posts
By Charlie Scala If you’re a small business owner and you’re a) taking the time to update your company’s Facebook Page, or b) paying an employee or marketing company to update your company’s Facebook Page, it is equally important to compare your posts to see what type of content your fans value. In order to [...]
How to Go Local with Social Media
by Debbie A. Everson Is there a place for a small neighborhood business like yours in global sites Twitter or Facebook? Business wise, is there an advantage? Of course, there is. The beauty of online marketing through social media is that it gets your sales pitch to everybody. This means that you can launch a [...]
Location Marketing : The Latest Small Business Tool
by Ajay Prasad The basic concept of location based marketing has been around for years but the internet, social media websites as well as ‘smart phones’, together are set to change it forever. Simple yet brilliant phone applications such as Foursquare and Gowalla which rely on Global Positioning Satellites (GPS) have made it possible for [...]
