Tag Archives: Kevin

Branding, Offline Promotions

Easy PR With Radio

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microSome of the easiest PR to get is from radio. Radio stations usually make up more than half of the contacts list in any media guide. There are thousands of stations in the US and Canada looking for interesting, topical, and entertaining guests.

While radio has a huge reach, they get a fraction of the advertising pie–daily newspapers get 80% in most markets. Stations have few staff, yet must come up with local programming around the clock.

News/talk stations and shows are particularly pressed to get guests. Any local talk show host will tell you it’s murder trying to do a show entirely from listener call-ins.

There are two approaches to getting on the air:

* Go the formal route. Call the station, talk with the host or producer, tell why you would be dynamite for their audience. Then show up with your bio and Q&A in hand.

* Or be more informal. Simply call in when you feel you have something worthwhile to add. It’s not unheard of to show up at the studio bearing free food.

I was a radio morning DJ for many years and would praise the gods when someone interesting would call or show up to lighten the load.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Everything Else

Keep Old Customers Coming Back

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42-16614137It is always going to be faster, easier, and cheaper to get your existing customers to buy than to lure in new customers.

Give your customers a new reason to buy again. Offer the service or product they have bought before, but this time with an added incentive. You not only design the web site, but also promote it for the first month.

Big discount stores like Kmart and Walmart have discovered the truth in this system. You’ll notice they go wide but not very deep. Instead of selling six different styles of can openers, they sell just one or two types of 60 different kitchen utensils.

Use this same principle to maintain your business’ niche focus while bringing existing customers more and more related products.

Each time you add a new related product to your line, blast out another email to your customer base announcing your addition .

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Branding, Offline Promotions, Website Marketing

Why You Have To Advertise Over and Over

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42-15655080Have you ever run a one time ad and then wondered why you didn’t get much response? Advertising and marketing almost always takes repeated use to work properly. Once in a while you will get a product or service that sells with the first ad, but most take time to sink in with customers.

There’s an old newspaperman’s joke that dates back more than 100 years that illustrates how ads work.

1. The first time a man looks at an ad, he doesn’t see it.
2. The second time, he doesn’t notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.

The joke continues on until the sixteenth time has him thinking he’ll buy some day and the twentieth time he sees the ad he instructs his wife to go out and buy the product.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.