by John Stone

It is well known that Facebook is the second most trafficked site in the world. So that means you can have an inexhaustible amount of leads.

Yes there is a lot of opportunity but how will I attract leads for my business? I am going to give you some basic Facebook marketing methods that work wonders for lead generation.

#1 One of the first mistakes made by new on line marketers is blasting their opportunity to every new person they meet on Facebook. Newbies tend to blast their website and opportunity to any new friend they add to their list. Spamming your opportunity will usually turn most people away.

When I am sent a friend request with a message telling me about their awesome opportunity, I always ignore the request. I am a marketer myself and I do not like to be sold. Many Facebook people are of the same mind set about spamming. Facebook is a social networking site, so why don’t we socialize, develop relationships, get to know each other and build trust. When you have developed trust then the opportunity to present your business will appear. Every person I have developed a relationship with on Facebook has always eventually asked, “What do you do?” That is when I begin talking about my business. It works every time. I’m willing to bet that your up line would be appalled if you told them they shouldn’t blast the business to every contact on the net. I’m sure you were told to talk to everyone about your awesome product and opportunity. When you market off line that technique may work for you but it will not work on Facebook.

#2 Bring value to the on line community. Posting informative material or your favorite quotes will work much better than blasting your business proposition 20 times a day. Create some content that will help others build their on line business. You will then to look like a leader and not look like a spammer. I’m talking from experience. It didn’t take me long to learn I wasn’t getting any results by posting my business opportunity 20 times a day. I then learned what Attraction Marketing was all about. Attraction Marketing taught me that I had to give value to others and then they would listen to what I had to say. After I developed trust with a person then I could present my opportunity. Traditional marketing doesn’t work very well in the social web 2.0 era.

#3 Target your prospects. To build your business using social sites you should go after other mlm people. Are you asking why you should go after other mlm people? We all know that this is a tough business and that 97% will quit within the first year. This is where your value, as a leader, will work in your favor. What if you were to show one of these people how to acquire some leads. You have given them more than their up line ever did. When you help someone acquire some leads for their business they will see you as someone to follow. When you show someone how to get what they want, guess who their new leader will be? YOU! This means the more value you provide them the more they see you as a leader and will do whatever you want them to do. Primarily join YOUR opportunity!

#4 Join groups. Look for groups that are formed for network marketing. You can find these groups by using the search function on Facebook. Search for mlm companies by name. Once you find the group you want to connect with, hit the “See all members” button. A window will open and you will see all the members in that group. Click the “Add as a friend” link and another window will open. In the new window you will see a “Send a personal message” link. Click the link and a message box will open. Write a note then click the send message link. I always get a better response rate when I send a short note. Check out their profile before you send the message. Find something in the profile to complement them on. You don’t have to send an essay. Just something short like, “I see your involved with company xyz. What a great company. Want to connect, and share ideas on how to build our business?” Never present your opportunity in the friend request. I try to connect with 50 people a day using this method. You have just discovered a 4 step program that has brought me daily leads from Facebook.

Take these techniques and use them to help build your business on line.