Affordable Local Marketing Techniques

By Liz T Jones

Effective local marketing is necessary to expand a business and increase profits. Business owners do not have to spend a ton of money to lead a successful advertising campaign. Internet presence, social media, and print media are all tools that do not cost a lot. With a few easy techniques, local businesses can easily reach hundreds of customers.

The first step is to create a website. The Internet is a very powerful marketing tool and its benefits should not be underestimated. Well-designed websites with high search engine rankings can reach thousands of people. Establishing a presence on the Internet is essential for any company to succeed in today’s technology driven world. Local business marketing should always include targeting potential customers through the Internet. Creating a website is easier and faster than most people think. The key to designing a website that will attract visitors is making it user-friendly. Include essential elements such as services or products offered, pricing, and contact information. A website should be well organized, and people must be able to find what they need easily. Hire a search engine optimization expert, so that customers can easily find it when searching for relevant keywords.

Another aspect of the Internet that can be very useful is social media. In recent years, social media websites have become very popular. Millions of people use them every day. Creating an account is easy and can provide many benefits. It is a great way to get exposure, advertise, and communicate with clients. The page should be updated often with any news or specials, and the comment option should be enabled, so that users can leave valuable feedback.

Print media can also be a successful marketing tool. Contacting local media can put the spotlight on a new or existing business and attract more customers who might not have known about it before. Press releases are another way to reach out to local residents. Another way to take advantage of media outlets is putting an advertisement in newspapers and magazines. Include any details that might get a reader’s attention such as discounts or specials.

The Internet is arguably the best way to promote a business. The number of people that can be reached through social media and a well-designed website is limitless. Contacting small media outlets is a great way to target local residents. Take advantage of local marketing tools that are readily available, create specials, and always remain professional to gain and keep a loyal following for many years to come.

Author is a freelance copywriter. For more information about local business marketing, please visit

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6 thoughts on “Affordable Local Marketing Techniques”

  1. hi liz

    i agree that local marketing should not be overlooked. to be more area specific can help your website rank higher for local search terms and rapidly increase your brand awareness and reputation.

    another thing to consider is that websites are now being created in a mobile version that are more compatible and functional with smartphones and many people use these features and services to find local shops, restaurants, hotels etc. so it really is all to gain

  2. Reviews help a lot when it comes to customer’s choice , many rely on other peoples opinion while choosing a product rather then taking an experience themselves. I don’t see a problem in offering a customer a coupon or incentive to leave a review, if the customer had genuinely enjoyed conducting business with you. If we make it easier to add reviews through effective ways that would definitely help to increase traction with customers.

  3. No matter how wonderful your company’s product or service is, if you don’t advertise, nobody will know about it. The goal of any advertising program should be to cost-effectively reach the largest audience possible and attract new customers. If done correctly, advertising can be a wonderful investment for your small business; if done poorly, advertising can incur huge losses.

  4. No doubt internet marketing is one of those ways which can be beneficial for you to start making money with in couple of months. You have shared some important platforms to go for successful internet marketing campaign like print media, social media. There are some others as well that you should consider like forums, press releases, guest blogging which can not only beneficial for you to spread a word about your online business but can generate business leads for you as well.

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