Tag Archives: com

Allowing Your Expertise to Shine Through: Common Reasons That Keep Entrepreneurs from Moving Forward

by Lisa Cherney

In today’s fast paced world we have access to more information than ever before, be it books, media or opportunities for education. And while it’s great to have all this information and learning at our fingertips, it can sometimes be a detriment to us. In fact, for some people, it can be an excuse for them not to move forward in their business.

Two reasons like this I’ve heard recently include: “I’m just not sure I can be successful. I know I help people, but I need more experience.” And “I need to get another certification [take another seminar/get another degree] before I can be an expert and really put myself out there.”

My friend and client Michele PW was held back by these specific reasons. Michele is an example of someone with great expertise – she is one of the hottest marketing strategists around, writes copy and creates campaigns for very well known people that get results (www.MichelePW.com).

Michele started out as a freelancer, selling services. She got into infomarketing and had some really big successes, but she always had trouble doing it for herself. She came up with a couple of products, but none of them sold as well as what she did for her clients. Her belief was that the real money would be in copywriting, not her expertise.

“I knew people could make a lot of money selling products. I knew that in my head, but I didn’t believe it for myself. I guess when you’re doing copy for people, even though you’re out there in the spotlight, you feel like you’re still the support and behind the scenes,” Michele says.

“The problem for me was that I was the expert who always needed to read one more book before I could call myself an expert,” she explains. “I was so stuck on that and I think that’s why I really didn’t value selling my knowledge. I had people pushing me to do some sort of copywriting product and all I could say was, ‘There are plenty of good products out there, what am I going to add to the mix?’ Working with Lisa pulled me out of that and now I’ve had some very successful products. Now I see that I didn’t value my knowledge. Then I wouldn’t have said that was the reason, but looking back I see that now. A big part of working with Lisa was her support and being able to call her in my moments of weakness and angst about change. If you don’t push through and have a number of people who support you, you’ll just start spinning your wheels and never get out of it.”

There will always be another book or blog to read or another degree or certification to be earned. There will always be another seminar to take or conference to attend. But at some point you need to realize that you ARE an expert in your field and you are holding yourself back – and not helping people you could be helping – by not allowing your expertise to shine through.

Entrepreneurs fail. It’s as simple as that. Every single entrepreneur out there, no matter how successful they look on the outside, has failed. Yes, they are very successful, but for all those successes, they also have failures. There were things they tried that didn’t go anywhere. But if you don’t own your expertise and take risks, you’re never going to have the big successes. Granted, you’ll never have failures, but you’ll never have success either.

About the Author

Lisa Cherney is a Marketing Intuitive and President & Founder of Conscious Marketing™. For 15 years she worked at Fortune 500 companies and top advertising agencies.

Lisa tells her story in her co-authored book “Inspiration to Realization,” available at www.ConsciousMarketing.com. Conscious Marketing also offers workshops and coaching. Visit her website for more details or call 887-771-0156.

Are the famed Social Media Giants “OVER CAPACITY”?

by Suzannah Tho-mas

In the ever growing world of technology and internet marketing demands today, most corporate giants and small business turn to the social media avenues to boost brand identity. Social media marketing avenues not only boost your Brand identity but if these environments are researched well enough most lay people not involved in corporate or actual business marketing industries can market their business very effectively through social media venues.

These tends to be the actual circumstance, between companies globally marketing and search engine optimizing their wares and services across the social media giants and the average age specific, gender specific web surfers monopolizing these social media environments you often come across a message displayed as ‘OVER CAPACITY” or Technical Problem please try again later.

Are these Social Media Giants running out of space or not providing adequate hosting with the appropriate connection ability? Most of these Social media giants perhaps may view those issues as slight, but when the average corporate or general market is attempting to access their account regardless if it is for marketing purpose or for entertainment or simply to communicate with family and friends and cannot due to an “over capacity” message, they will start looking else ware for environments that can accommodate.

Twitter.com in my opinion is affected more so by these issues from actual investigation on part than the other big three social media environments of facebook.com, myspace.com and LinkedIn.com and YouTube.com.

Facebook. Boast a 350 million user-plus site is the Mecca in social media today and is growing at significant speed.

YouTube. YouTube has hundreds of millions of views and users daily, YouTube is quickly becoming a mainstream marketing tool utilized by small and large business more than ever.

Mass marketing, entertainment or simply for the pleasure of swapping a tweet or a shout out to possible leads, friend, family or work associates if definitely having a Huge affect on one’s ability to simply connect.

What does that mean or tell us? That there is definitely more room for New Social Media avenues out there in today’s market and if managed, marketed and opened on a global basis, it certainly leaves room for newer, simpler and more advanced social media avenues to pick up a significant amount of members in the corporate arena, business arena and general public environments that would be more than ready to jump ship for an environment that accommodate the basic need of simply signing on, marketing a brand or sending a message to family and friends.

These top social media sites are definitely important to social media marketing strategies and on some of them it may seem overwhelming to get a system in place that produces real results and allows you the simple ability to just get connected to promote your brand. But once you do, it will be well worth your efforts. Facebook. Boast a 350 million user-plus site is the Mecca in social media today and is growing at significant speed.

Facebook is the No. 2 website in America, according to Alexa.com, and its fastest-growing demographic is people over age 35 and older.

YouTube has hundreds of millions of views and users daily, YouTube is quickly becoming a mainstream marketing tool utilized by small and large business more than ever.Video is one of the hottest items on the market, and YouTube delivers exactly what more than 60 percent of internet users are looking for.

LinkedIn. This is the place where 51 million and growing daily business owners network to find leads and joint venture ability. It’s a fast growing monster environment that caters to the corporate world and is gaining in size and strength in the social media world today.

Twitter allows 140-character posts along with tagged trending topics It has had a phenomenal growth rate in the past year.

Google Buzz is Google’s latest entry into social networking has the potential to attract rapid adoption, due to its connection with the widely used Gmail and Google Maps applications. The Buzz allows users to post status updates and upload pictures and videos to a Google profile, not unlike Facebook and Twitter. A user’s network is formed by contacts they interact with frequently on Gmail. Gmail now offers Business mail to promote their efforts even further.

If a user makes an update public, the information also gets added to the “Buzz” layer now available on Google mobile maps. Now, Google Maps users on i-Phones and Android devices can view the things other Buzz users have said about businesses in the area.

Are you getting the same message when trying to connect “Over Capacity”? I would like to hear from you!

Article Source Suzannah Tho-mas www.Ecommercedesign.ca copyright2010