By Liz T Jones
There is a lot of confusion surrounding advertising and marketing techniques for local businesses. Many times, when an entrepreneur thinks about ways to promote his business, he thinks about the typical ways that he sees other companies advertising around him. He knows that he sees a lot of ads on television, so he thinks that maybe he should purchase a television ad. Then he sees a beautiful full-page ad a newspaper by a prominent corporation, so he wonders if he should take out magazine and newspaper advertisements. He notices that most corporations have a memorable logo and jingle, so he may spend a lot of time trying to create a theme song for his business.
Unfortunately, these methods do not work well for a small local company. These are the methods that are employed by major corporation with tens or hundreds of millions of dollars to spend on the promotion of their brand and products. Instead, a small local entrepreneur needs to think a bit smaller and cheaper. Perhaps one day he will be able to have a billboard in the middle of Times Square, but for now, he needs to figure something else out. One of the absolute best tactics for a local business marketing campaign is to create and distribute small flyers. Actually, there is not any fundamental different between a flyer and a huge billboard in the middle of a busy city: It’s simply a matter of scale. Let’s take a closer look at why this is such a practical advertising method.
The first reason that creating flyers is a common choice for local marketing for small businesses is that it is relatively low cost. A few stacks of computer paper and some printer ink is all it really takes to get started with an effective marketing campaign. Rather than paying a newspaper or magazine a fortune to circulate an ad, a business can simply hire a local teenager. Teenagers are often eager to work. A good pay rate is a nickel for every flyer that they distribute. They will be flying around town trying to distribute as many flyers as possible.
Another reason that distributing flyers is an effective local marketing strategy is that the distribution can be targeted with pinpoint accuracy. It might be the case that a particular neighborhood would likely contain a large number of potential customers. The flyers can be distributed in that neighborhood to the exclusion of all others. A parking lot in a grocery store is also a great place to find a lot of potential customers.
Author is a freelance writer. For more information on local business marketing, please visit http://www.local-marketing.com.
Article Source: http://EzineArticles.com/
by Phoenix Delray
Flyer distribution to local residents can be effective in the fact that there are teams of employees that go out and distribute your flyers to the general public either in your area or any area of your choosing. Most of the companies that offer this type of service have locations all across the country and can accommodate just about any business with their advertising flyer distribution needs. Most consumers today think that a flyer either on their mailbox or on their car is just some kind of situation that they do not want sign up for. But on the contrary there are huge benefits to picking up one of these flyers and using them to their potential.
And statistically people are still reading these flyers that come to their home or distributed onto their cars at large parking lots and other areas of your local demographic. That is why a flyer distribution service is still an important part of the whole picture that you should look into when advertising your business to the public. Flyer distribution services along with sign twirlers and even colder Inflatables will be just part of the campaign that a professional advertising company can do for your business along with increased profits and better peace of mind that your business is growing and reaching thousands of people at many different times of the day.
Before making a decision about a flyer distribution campaign or even advertising of any sort, then the trip to the Internet with some key search words will come up with some details scenarios that other businesses have used to advertise and of the companies in general that advertised for them. This lets you get to know the company a little before entering into a flyer distribution campaign contract if that is something that your business needs at this point. This avenue of research can also give you some comparisons of different pricing packages and will let you find a package that is within your budget and will be the best choice for your business.
After this advertising is distributed you should see an overwhelming result of many different new customers both on the Internet and in your local area because of the new method of marketing and other advertising aspects that were implemented. This is why a flyer distribution campaign along with an advertising campaign can grow your business and keep profitability moving forward into the future.
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