by Chris Harmen

Today there are many eco-friendly options for trade show stands. Exhibitors across the U.S. and even the world are leaning toward making their trade show exhibits more ‘green’ out of a personal desire to do so. There are a variety of environmentally-conscious event giveaway options on the market, as well as other ways that exhibit staff can reduce their impact on the environment. Now, it’s easier than ever to hold trade events without feeling guilty about the materials used to produce them.

General Eco-Friendly Trade Booth Ideas

Broadly speaking, the best way to limit one’s impact on the environment is to reduce the amount of materials used and choose materials that are renewable and reusable. Staffers at trade show stands should keep these basic principles in mind. Reduce the amount of paper used. This can be done by printing on both sides of the sheet and by printing on recycled paper. Use LED lighting to illuminate the trade show exhibits. Consolidate your drayage to be shipped in as little shipments as possible, since shipping weight and costs make up the large majority of each exhibitor’s carbon footprint.

Green Giveaway Suggestions Consider unique giveaway ideas at trade show stands that have little impact on the environment. What about little plants or seedlings in a pot with your company’s name on it? Every time someone sees it in their garden or on their desk, they will think of your company. You also might offer t-shirts made out of bamboo, or organic cotton and even reusable bags with your name or logo on it. Instead of the plastic bags traditionally given out, these bags will be able to be used time and time again, and they will serve as constant visual reminders of your business. Promotional flash drives encourage less paper use and are a very handy gadget.

Your company also might consider giving out reusable plastic water bottles (also emblazoned with the company’s logo, of course). Encourage attendees to get out of the habit of using regular bottled water and wasting huge volumes of plastic. Portable reusable water bottles not only constantly remind the attendee at trade show stands of your company, but other people in their vicinity at work or play will see their water bottle with your logo on it as well.

More Green Ideas

There are other simple ways to reduce your impact on the environment at trade show exhibits. Pack drayage in as little material as possible while still ensuring the products arrive safely and unbroken. Reuse the Styrofoam peanuts or bubble wrap to pack things up after the show, or offer it to other companies who could use it. Consider stacking empty product boxes to use as exhibit tables – why shell out for a different exhibit table? If your company offers a product that is reusable, try stacking a pile of disposable ones somewhere in your exhibit to demonstrate how much waste will be avoided by switching to the renewable alternative.

Staff at these events should follow these tips for running greener trade show exhibits that have less of an impact on the world around us.

About the Author

Chris Harmen writes for the specialists in New York trade show stands, Skyline. For the best in trade show exhibits, New York Skyline offers quality rentals, refurbishing, supplies, accessories, and more.

by AndiBeark

The only way you can get a new customer is to find ways to get that customer interested in your company. Great products and services are wonderful things, but if the customers out there don’t know they exist, then it’s a lot like that proverbial tree falling in the woods. That’s why having a great company brochure is a key element to bringing awareness of your company, its goods and services to those customers.But simply putting a brochure on the table at a trade show doesn’t mean a customer is going to pick it up and put it in their bag. That brochure has to reach out and say “take me!” and simply putting them in a holder that says “Take One” isn’t always going to be enough incentive for someone to do so. The brochure has to stand out. It has to be impactful enough that someone walking by that may only have a marginal interest in your product will want to detour to your booth long enough to get that connection.

Using color and graphics to catch people’s eyes is certainly one aspect of a great brochure. Making sure those splotches of color or pictures are impactful enough to grab attention is an important aspect that has to be paid attention to. However, there’s a lot more to a powerful presentation than simply having a great graphic or eye-catching color scheme.

Make sure you put quality information about your products or services inside the brochure. The ‘flash factor’ may make someone pick it up, but that information is what will cause them to keep it, and to use it to connect with your company. But don’t try to deluge the customer with every single aspect of your company or product, unless the brochure is designed to highlight only that aspect. Too much information, especially within the confines of a tri-fold brochure will cause the customer to put it down, unfinished.

Another important aspect of a good brochure is to make sure your company information is easily attainable. Putting contact information in two or more notable locations will give the client multiple opportunities to see that information, and it makes it easy for them to pick up the phone and call, or to type in that web address for more details.

Something else to keep in mind is to use a good quality paper. Let’s face it, if you use regular copy paper, or even regular brochure paper, the average customer won’t pay any particular attention to it. But if you use a high gloss finish paper, or a rag bond, then that will leave its own impression on the customer. Superior quality paper will leave the impression with them that your company is also superior quality, and that alone can be worth more than the words and colors used alone.

Creating a great company brochure isn’t as simple a process as one would think. But by paying attention to the details: color, content and paper, creating a great brochure is something that will pay dividends for years to come.

About the Author

In the marketing business, Andi Beark needs to stay on top of the game. She uses creative solutions with a tri fold brochure design to enhance the visibility and product images of her clients. Use PaperDirect’s brochure design and printing to maximize your company’s exposure in a big way.

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Green Giveaway Ideas And Other Ideas For Trade Show Exhibits

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Tips for Developing a Company Brochure

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