by Kate Manheaven
Your business cards and print letterheads are the very tools that help you make a good impression for your identity. They are the first tools that will help you build lasting relationships with your clients who will keep you growing and successful in your business. With a little imagination and creativity, you can turn your regular business cards and letterhead printing into effective marketing tools that can keep the mill running no matter the economic environment.
Identify and establish your identity. This is an essential process if you want to be known in your industry. You have to determine and identify what image you would want to be known by your target clients and customers. Use your graphics and copy in your business cards and print letterheads to show your prospects and clients who you are. As these customized stationery will go with your other marketing tools, keep them as clean and as consistent to your overall theme always.
Consider a “logoless logo”. One expert marketer suggests that if you don’t have the budget to design a custom logo for your business, try doing your logo the logolesss way. This can be done by combining two simple clip arts or graphic images to form one logo symbol. Just remember to choose images that identify well with the message you would want to put across your target readers. The wrong clip art can give a different meaning that might create a bad impression for your business.
Always feature the benefits. Taglines and slogans are standards in limited spaces such as that in your business card and letterhead printing. A simple statement that explains what you do and how your business can benefit your target clients can go a long way in keeping your marketing tools working hard even after the first contact is established.
Turn your marketing tools into a mini version of your brochure. Just include a headline and brief text on what you do exactly, in addition to your basic contact information. And you will already have a marketing tool that not only introduces you to your target clients, but also provides them with information to encourage them to take your offer.
Use your marketing tools to break down the stranger barrier. Of course, this is the first time that your target clients would ever hear of you. It’s not surprising that a barrier would be visible when you approach your target clients. Your business card and letterhead printing alone would not be enough to break down the barrier. A personal letter or telephone call can make it easy for your target clients to accept you by the time your marketing tool gets into their hands.
With these tips, you can have a smart marketing strategy that would help you provide a memorable identity for a very long time.