Tag Archives: customer loyalty

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Local Marketing With Discount Coupons

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By Denise Gabbard

Everybody loves a bargain, and that is why discount coupons are so popular. Indeed, just the perception that some product or service is a bargain can drive sales. Think of grocery stores that offer buy one, get one free coupons as an example. If roasts are $5.50 a pound, but there is a BOGO offer, the net price is really $2.75 per pound. Now, if that is roughly equivalent to the sale price that they sometimes offer, it really isn’t that great of a value. However, I would hazard a guess that the BOGO coupon sells more of those chuck roasts because the bargain perception is there.

Discount coupons for many types of services and products can be offered. They can be an integral part of a marketing campaign, and lend that bargain perception that drives traffic and sales to a business. Certainly they cannot build customer loyalty, but they are wonderful for generating awareness of a business, helping a business to be more competitive against large or chain stores, and extending market reach of a small business. Once they come through the door, it is the merchant’s job to WOW them and keep them coming back.

Local search marketing sites offer community building networks, local support structures, and the go green initiative all wrapped up in one neat package. These sites give businesses the opportunity to increase sales while helping to improve the community and maximize their advertising dollars. The sites allow each business to advertise and they will do significant internet marketing on behalf of the community as a whole and the integral pieces of it by promoting the business to thousands of individual buyers and other businesses who are interested in local marketing.

Businesses can design a discount coupons program that gets attention from the community. Another plus in our tech savvy world is that discount coupons can be printed or delivered by text message to potential buyers right on their cell phones. Coupons can be great tools to find out what local buyer’s hot buttons are. Create a few different offers and see which is the most popular, and then leverage that knowledge for the next campaign.

Because local community sites are visited for news and events, they are frequented more often than an individual business’s site would be. Take advantage of that by offering a great discount coupon to get new customers in the door, and then dazzle them with your service or product to keep them coming back for life!

Denise Gabbard is a professional writer with a keen interest in online marketing of all types, including discount coupons programs that can extend your local reach around the world.

Article Source: http://EzineArticles.com/?expert=Denise_Gabbard

Offline Promotions

Local Marketing With Discount Coupons

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By Denise Gabbard

Everybody loves a bargain, and that is why discount coupons are so popular. Indeed, just the perception that some product or service is a bargain can drive sales. Think of grocery stores that offer buy one, get one free coupons as an example. If roasts are $5.50 a pound, but there is a BOGO offer, the net price is really $2.75 per pound. Now, if that is roughly equivalent to the sale price that they sometimes offer, it really isn’t that great of a value. However, I would hazard a guess that the BOGO coupon sells more of those chuck roasts because the bargain perception is there.

Discount coupons for many types of services and products can be offered. They can be an integral part of a marketing campaign, and lend that bargain perception that drives traffic and sales to a business. Certainly they cannot build customer loyalty, but they are wonderful for generating awareness of a business, helping a business to be more competitive against large or chain stores, and extending market reach of a small business. Once they come through the door, it is the merchant’s job to WOW them and keep them coming back.

Local search marketing sites offer community building networks, local support structures, and the go green initiative all wrapped up in one neat package. These sites give businesses the opportunity to increase sales while helping to improve the community and maximize their advertising dollars. The sites allow each business to advertise and they will do significant internet marketing on behalf of the community as a whole and the integral pieces of it by promoting the business to thousands of individual buyers and other businesses who are interested in local marketing.

Businesses can design a discount coupons program that gets attention from the community. Another plus in our tech savvy world is that discount coupons can be printed or delivered by text message to potential buyers right on their cell phones. Coupons can be great tools to find out what local buyer’s hot buttons are. Create a few different offers and see which is the most popular, and then leverage that knowledge for the next campaign.

Because local community sites are visited for news and events, they are frequented more often than an individual business’s site would be. Take advantage of that by offering a great discount coupon to get new customers in the door, and then dazzle them with your service or product to keep them coming back for life!

Denise Gabbard is a professional writer with a keen interest in online marketing of all types, including discount coupons programs that can extend your local reach around the world.

Article Source:  http://EzineArticles.com/

Everything Else

Secrets To Getting Customer Loyalty

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by Adriana Noton

As a business owner or anyone who works with customers, your main goal is to get customer loyalty. You want those customers to keep coming back for more. While many different places are creating cards that gives those who have them incentives to practice this, many of these places have forgotten the old fashioned things that creates this. What are some of those things?

One of those things is just how you interact with customers. Customers want to be heard. They want to know that they have your attention. They want to be able to have a wide variety of ways to get a hold of the people that they are wishing to speak to. Opening that line of communication will ensure that they have what they need to be a customer of yours.

The next thing that will give you this is by taking the time to work with customers and making it seem as though you really want to work with them. All too often people swear off companies because they feel that the person that was helping them if anyone at all helped them was rude to them. Things like answering the phone and not telling a person that you have to take that call or even not greeting them can make it seem as though you don’t want to help them or that you take them seriously.

Something else that will ensure that your customers will keep coming back is that you take into consideration what they are feeling. There are times when they might have thought the price was something else. They might have thought that coupon wasn’t expired. Sometimes, in order to keep clients you have to meet them half way.

Another thing is that you think before you speak. The tone you use and the words you use can be seen as offensive to customers. You want to approach them with a smile and a warm greeting. This makes them feel as though hey I’m welcome here. That is something that makes a person feel very nice. How could you pass this up.

There are other things as well. One of those other things is that you work with deadlines. If you set a date or tell them that something will be done by a certain date, then you keep your word. All too often now days, people don’t pay any attention to this. When you tell a customer something like this you are basically making a promise or a contract in one way or another. They trust your word and therefore, they expect it to be done.

Last of all, when it comes to good customer service, you should make sure that you own up to things. If you make a mistake, fix it. If they can’t find what they are looking for, try making it up to them. Go that extra mile. When you do, it might give you a happy customer.

These are all things that you can do to make sure that customers keep coming back. It’s the things like this that keep customers thinking that they do come first like a customer should. So, if you aren’t practicing these, then you might have so many loyal fans. It’s time to get back to what really matters.

About the Author

We have Canada’s foremost retail marketing program. With our loyalty cards we have proven customer loyalty with wonderful rewards.