Tag Archives: tool

The reasons why customers are not reading your emails…

by IdeaGuy

Emailing your past customers and potential clients is a very important tool you can use to bring in more people to your physical business. Your emails can also keep your company name front and center so people don’t forget about you and what you offer.

But with the number of emails people get these days and knowing they don’t read half of what lands in their in-bins, it becomes more important than ever for your emails to stand out.

That doesn’t mean using spammy subject lines or misleading titles to lure people in. It means using subject lines that have certain trigger words in them. This is crucial because if they don’t even open your email, there’s zero chance they’ll act on what’s inside.

The emails need to be formatted in such a way as to make them easier and quicker to read. There are simple things you can do to make the layout of your emails more inviting to read.

Did you know there are certain words you should not use in your emails or it will cause them to land in your subscribers’ spam folders? It’s pretty easy to avoid these words if you know what they are.

Your emails must have a purpose. Before you send one, make sure it has a call to action. This can be anything such as purchasing during your sale, contacting you for more info, visiting your website to do xyz, or coming in to your store in person for the abc event.

Writing emails is not that hard but crafting them so they stand out and get opened because the subscriber likes your emails is something else.


Picking Your Business Up With Sign Twirlers

by Phoenix Delray

If the economy has things slumping in your business and you need some quick help on the local front, then you might consider using some sign twirlers to help in the process. Even if your business is still doing ok but you have noticed that you would like to see more customers come in, then hiring some sign twirlers is a start to getting things on the ball again. If you are looking for an effective marketing tool that will increase traffic to your location and maybe have your business be remembered for the talented sign twirlers that came and got the job done. And as reward, you will see increased traffic coming through the doors and higher sales at the register.

The process of sign spinning has started to find its way to the mainstream public and is being used for an array of different slogans and advertising campaigns combined. With mainstream popularity comes other businesses that will profit from your success also; two of these industries are the graphic artist profession and sign maker profession. Most of these shops in California have started to carry this signage as one of the products they sell. This will give you an indication of the popularity of the service and why it would be effective for your business.

This sort of new advertising avenue is one in which a person stands on a public corner and has a printed sign with the products that are to be advertised or services that are to be marketed. Then your sign twirlers take to the streets and use their abilities to dance and move the sign catching the eyes of most of the passers by in cars and on foot. Now to find the right personnel for this type of service there has to be a tryout of sorts and even some training on some of the moves that attract the most attention. Most have to practice long and hard to get the moves right and they also have to have the stamina to move for hours at a time.

Now, if your business is having a rough time then the contacting of sign twirlers might be a cost effective way for you to reach the public in your neighborhood. Now just because this is a new concept, do not let that discourage you on this choice. Sign twirling is quickly becoming a tool that all business can use to boost sales and make the public aware of what their company represents.

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