Photo by John Fawcettby Natalie Eastaugh
Vehicle wrapping is a type of advertisement where a company can choose to have it’s fleet of vehicles, vans or trucks, covered in images and logos. Previously, this was done by hand using paint, but new technology has seen the development of large sheets of printed material that are easy to adhere and remove from the vehicle. Images applied to cars, vans and trucks are usually the company name, logo and contact details, making it an ideal form of advertising. It is believed that the average driver spends a whole month behind the wheel every year, and that about 3000 people see the vehicles on an average trip. Image advertising in this manner is one of the most cost effective forms of advertising as it lasts much longer than radio or newspaper advertising, with top quality wraps lasting up to five years, where a radio or newspaper ad may only run for a month. Advertising slogans and images are not limited to the smooth sides of cars and vans, but can be applied to the corrugated and curtained sides of trucks too. This makes it an ideal form of media to use to advertise the service or product that your company provides. It can also be applied to multiple vehicles within a large corporate fleet, or only one or two within a smaller business, which means that this form of advertising doe not give advantage or disadvantage to one type of business or another. Whole vehicle single colour wraps can be closely matched to your vehicle’s original body paintwork colour, or you can change the colour of your vehicle over night! Vehicle wrapping can also improve the longevity of your car, van or truck’s paintwork as the images and text are covered by a laminate, which covers the whole vehicle. If your vehicle should become scratched or damaged, you usually just have to pay to replace the wrap on the body panels that are damaged, saving you from having to pay to have the whole car rewrapped.
http://www.tradestickersdirect.com Keywords: vehicle wrapping, advertisement, vehicle wraps
About the Author
Over 18 years experience in various capacities of marketing, customer service and event management in public and private sectors.