Diverse Local Advertising Methods Reach Wider Audience
by Liz Jones For small business, advertising is the key to drawing in customers. There are several different ways to go about it. Using only one form of advertising is not always effective. Using multiple types of advertising venues reaches a broader audience, and therefore, more potential customers. Demographics Knowing some demographics about clientele is [...]
2 Types of Failures in Marketing – Where Are Your Marketing Efforts Failing?
by Jonathan Roseland Since we have clearly identified a target demographic & demand for what she is offering we can identify her problem as a marketing failure. I explained to her that in marketing there are 2 general types of failures. Failures of Reach The Problem: Enough people don’t know about your product. The Solution: [...]
5 Small Business Internet Advertising Strategies That Work
Photo by treadBy: James Belt Getting your small, local business found on the world wide web can be a challenge, and most small business owners jut don’t have the time to research what works, or the money to pay someone else to figure it out for them. To get you started, here are five techniques [...]
