Diverse Local Advertising Methods Reach Wider Audience
by Liz Jones For small business, advertising is the key to drawing in customers. There are several different ways to go about it. Using only one form of advertising is not always effective. Using multiple types of advertising venues reaches a broader audience, and therefore, more potential customers. Demographics Knowing some demographics about clientele is [...]
How to Find and Acquire the Ideal Customer – The Customer That Brings Dozens of Ideal Customers
By Alan Boyer I was just reading through some other articles on EzineArticles about “attracting” the ideal customer. I’m going to deal with two aspects of that. Our job in marketing should be more about “finding and acquiring” customers instead of “attracting” customers. The difference is passive versus active. “Attracting” sort of implies that if [...]
